social media | public relations | internet | marketing communication
How will Facebook monetize mobile? Its organic-seeming Sponsored Stories ad format may be the answer. Mobile Sponsored Stories are getting over 13 times the click-through rates and earn 11.2 times the money per impression (eCPM) on mobile compared to all of Facebook’s desktop ads, and 1.93 times the CTR and 2.65 times the eCPM of Sponsored Stories on the web in the two weeks since Facebook began selling them separate from web ads.
(Source: TechCrunch)
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Facebook
Links posted from 1pm to 4pm result in the highest average click throughs. The peak time of the week was on Wednesday at 3pm. Links posted after 8pm and before 8am will have more difficulty achieving high amounts of attention. As with Twitter, avoid posting on the weekends.
Facebook traffic peeks mid-week, 1 to 3pm. While traffic starts to increase around 9am, one would be wise to wait to post until 11am. Traffic from Facebook fades after 4pm. Despite similar traffic counts at 8pm and 7pm, posting at 7pm will result in more clicks on average than posting at 8pm.
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(Source: blog.bitly.com)
If you have a business fan page, you want those fans to see your posts, right? Well, the chart above shows that fan page owners are grossly overestimating how many people they’re reaching through posts.
(Note: That chart based on pages that together represent more than 400 million fans; it was complied by PageLever, which is in beta and growing its data set. The PageLever charts rock (they’re much cooler than my lame MS Powerpoint table above), and if you want better Facebook Page insights, you should sign up for their beta. The “approximate % of fans seeing posts daily” and “total daily impressions per fan” columns are daily, so these numbers are affected by pages that are not posting daily.)
It’s more of a shocker than you thought, isn’t it? Among Facebook pages with a million likers or more, less than three percent of their fans are seeing their posts daily.
Jest kilka konkretnych lęków, które powstrzymują ludzi przed „lubieniem” firm na Facebooku. Przedstawiam wam badania opublikowane przez stronę emarketer.com. Uważam, że znakomitym pomysłem badaczy było wybranie respondentów spośród osób, które już „lajkują” przynajmniej jedną markę – dzięki temu badanie jest przeprowadzone na populacji osób, które potencjalnie dałyby się namówić na „polubienie” innych marek, ale powstrzymuje je przed tym… no właśnie, co?
(Source: kompassocialmedia.pl)
People are crazy about social media statistics. It seems like research, PR and publishing firms are coming out with new studies virtually every week. These stats often blow our minds–and we often use them to fuel blog posts, Facebook updates and tweets.
We also use them for our presentations. Whether it’s a presentation for a local trade or professional organization, or an internal presentation within your company or agency, social media stats are useful “objects” we share, note and remember. I even made a post a few months ago that’s been among my most “popular” this year featuring 16 social media statistics that you may have not heard.
Today, I wanted to share a few more statistics I’ve stumbled on lately in my research and reading. I thought these data points were interesting for various reasons–and, if you’re like me, they may be worth noting for use in future presentations.
* 33% of all Facebook users update on the platform using a mobile device–but just 4% of those use an iPhone and 5% use an Android phone.
Source: Dan Zarrella, HubSpot
* Among mass consumers, 55% said they would consider using Facebook Places while only 6% said they would consider using Foursquare. * Among early adopters, 90% said they would consider using Facebook Places while only 22% said they would consider using Foursquare.
Source: David Griner, Luckie & Co. * Location-based sites and services (such as Foursquare and Facebook Places) are familiar to 30% of Americans 12+ and used by 4% of Americans 12+. * Nearly a quarter of social network users indicated that Facebook is the social site or service that most influences their buying decisions. No other site or service was named by more than 1% of the sample, and 72% indicated that no one social site or service influenced their buying decisions the most. * Twitter is as familiar to Americans as Facebook (with 92% and 93% familiarity, respectively); however, Twitter usage stands at 8% of Americans 12+.
Source: Tom Webster, The Social Habit
* Fifty-seven million people read and follow blogs. * More than 12 million adults currently maintain a blog. * Approximately 20,000 users contribute more than half all Twitter content, which is .01 percent of total users
Source: Blogging, April 2011, B2B Social Media Guide * How social networking site use breaks down: 92 percent on Facebook, 29 percent use MySpace, 18 percent use LinkedIn, 13 percent use Twitter * On Facebook on an average day, 22 percent of users comment on another’s post or status, 20 percent on photos, 26 percent “Like” another’s content * Nearly twice as many men use LinkedIn (63 percent compared to 37 percent with women). All other social networking sites have significantly more female users than male users
* From 2008 to 2010 the percentage of people using social networking sites fell for 18-22 year-olds by 12% (from 28% in 2008 to 16% in 2010) and for 23-35 year-olds by 8% (from 40% in 2008 to 32% in 2010)
* Meanwhile, social networking usage grew for 36-49 year-olds by 4% (from 22% in 2008 to 26% in 2010) and for 50-65 year-olds by 11% (from 9% in 2008 to 20% in 2010)
Source: Pew Internet and American Life Project, Social networking sites and our lives, June 16, 2011
(Source: proto.pl)
From an audience perspective, I’d say the answer is yes. The Edison/Arbitron results show that 51% of Americans 12+ are now using Facebook. That’s right, Facebook users are now the majority in this country, just like Lady Gaga fans and people that are unsure whether American cheese is in fact cheese at all (that data may be approximate). Three years ago, just 8% of Americans were using Facebook. That’s remarkable.
The Business Value of Social Media
PR jest mierzalny. PR “się nie mierzy” w tym znaczeniu, że sami PR-owcy dość beztrosko podchodzą do kwestii mierzenia, oceny i raportowania swoich działań.
Połowa specjalistów PR nie potrafi odpowiedzieć swoim szefom na pytanie „Jaki mamy efekt naszych wydatków, które ponieśliśmy na PR w zeszłym roku?”.
Ba, tylko połowa umie dokładnie wskazać, który z jej produktów miał największy media coverage, bez posiłkowania się stwierdzeniem „podejrzewam, że”.
A tylko jedna trzecia jest w stanie określić, czy jego szef wypowiadał się w mediach częściej niż prezes konkurencji.
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Here are five key metrics I’ve found useful. They will tell you how you can take that basic data and make it work for your organization’s online marketing efforts.
(Source: prdaily.com)
Niedawno ukazało się badanie zrealizowane przez portal Eversave na temat tego, jak kobiety traktują swoich znajomych na Facebooku. 85 proc. respondentek stwierdziło, że drażnią je niektóre zachowania znajomych na portalu społecznościowym. Niemile widziane przez kobiety aktywności na Facebooku to:
1. Ciągłe narzekanie (63 proc.)
2. Dzielenie się poglądami politycznymi (42 proc.)
3. Chwalenie się pozornie idealnym życiem (32 proc.).
(Source: proto.pl)
Planning and measuring social media strategies
