1. Facebook Brand Pages Lag Behind in ‘Likes’

    Nov 20, 2011

    social meda
    facebook
    likes
    fanpages
    statystki
    badania
    raport
    audyt

    4 notes

    Facebook brand pages have been ‘liked’ by only 9% of Internet users — trailing the number of ‘likes’ for all other Facebook elements — according to the latestJustAsk! survey from audience research and targeting company Crowd Science (http://crowdscience.com).

    (Photo:  http://photos.prnewswire.com/prnh/20111107/LA01624)

    But no single type of Facebook feature has attracted ‘likes’ from more than 20% of all survey respondents in the study, one potential reason why Facebook is moving to its new Timeline layout. “These findings show that while users have been willing to ‘like’ Facebook items to some extent, they’re far from loving the idea,” says Sandra Marshall, VP of Research at Crowd Science.

    (read more) 

    (Source: prnewswire.com)

  2. Photo

    Jun 7, 2011

    statystyki
    social media
    audyt
    likes

    (Source: proto.pl)

  3. Facebook, engagement and localisation

    Jun 7, 2011

    social media
    audyt
    likes

    Over the past week or so I have been speaking with a number of digital marketers about Facebook. The key issues that come up around measurement, engagement and return on investment.

  4. Calling all brands: stop counting Facebook “likes” and build deeper engagement instead

    Jun 7, 2011

    audyt
    social media
    likes

    When it comes to Facebook, marketers often think that hitting 10,000, 50,000 or more than 1 million likes is the only metric for measuring the success of a Facebook page.

    Perhaps this is because the “like” button is a metric that’s comparable to traditional mass media metrics. Magazines and papers sell advertising rates based on their circulation volume and TV companies still sell a 30 second ad spot related to viewing figures (the more viewers, the higher the cost of the spot).

    (Source: freshnetworks.com)

  5. Should Facebook ‘Likes’ have an expiry date?

    Jun 7, 2011

    audyt
    social media
    likes

    Why don’t fans of a brand have to reassert their allegiance to a particular brand from time to time?

    For example, what if I “Liked” a brand last year because of some clever campaign but actually now also “Like” their rival brand, is the original brand still counting me as a fan of their product? And if I were able to renew my “Like” would I be more engaged with a brand than someone who has “Liked” a brand or product just the once?

    Of course, this would put marketing teams under even more pressure to be innovative and creative in their use of campaigns and Facebook engagement. But surely this is what they need to do anyway to ensure people keep buying their products.

    So how long should the “Like” last for? A month? 3 months? A year? It would be good to hear your comments and views about this.

    (Source: freshnetworks.com)