After looking at tools for online listening, I promised I would follow up with the tools to use in assessing the conversation.

Promise kept!

We discussed the five steps in social media I recommend to new clients who are just beginning to branch out online. These steps are:
Listen
Assess
Engage
Measure
Refine/improve

We’re at the assess phase now, which means we need to look at where our customers and prospects are already participating online.

(…)

1. Fliptop 
2. Qwerly 
3. Gist 
4. Xobni

(Source: prdaily.com)