1. New research shows that a large Facebook fanbase isn’t necessarily key to growing a brand.

    Marco Arment, creator of Instapaper, recently blogged about the three great lies told by Apple, Google, and Facebook.

    Number one on the Facebook list? That its users want to interact with brands.

    Not that it’s impossible to advance a brand and marketing strategy by using social media like Facebook — quite the opposite. Such major brands as Captain Morgan and Old Spice have used the service effectively. But the old Rocky & Bullwinkle cartoon show had a joke about an upcoming advertising message being “fan mail from some flounder.” Social media can present the problem of Facebook likes from some flounder.

    To plan smart, an entrepreneur has to understand what really happens on the service and what to realistically expect.

    (Source: inc.com)

  2. If you have a business fan page, you want those fans to see your posts, right? Well, the chart above shows that fan page owners are grossly overestimating how many people they’re reaching through posts.

    (Note: That chart based on pages that together represent more than 400 million fans; it was complied by PageLever, which is in beta and growing its data set. The PageLever charts rock (they’re much cooler than my lame MS Powerpoint table above), and if you want better Facebook Page insights, you should sign up for their beta. The “approximate % of fans seeing posts daily” and “total daily impressions per fan” columns are daily, so these numbers are affected by pages that are not posting daily.)

    It’s more of a shocker than you thought, isn’t it? Among Facebook pages with a million likers or more, less than three percent of their fans are seeing their posts daily.

  3. 1) Work backwards from goals to milestones to tasks. Writing “launch company website” at the top of your to-do list is a sure way to make sure you never get it done. Break down the work into smaller and smaller chunks until you have specific tasks that can be accomplished in a few hours or less: Sketch a wireframe, outline an introduction for the homepage video, etc. That’s how you set goals and actually succeed in crossing them off your list.

    2) Stop multi-tasking. No, seriously—stop. Switching from task to task quickly does not work. In fact, changing tasks more than 10 times in a day makes you dumber than being stoned. When you’re stoned, your IQ drops by five points. When you multitask, it drops by an average of 10 points, 15 for men, five for women (yes, men are three times as bad at multitasking than women).


    3) Be militant about eliminating distractions. Lock your door, put a sign up, turn off your phone, texts, email, and instant messaging. In fact, if you know you may sneak a peek at your email, set it to offline mode, or even turn off your Internet connection. Go to a quiet area and focus on completing one task.

    4) Schedule your email. Pick two or three times during the day when you’re going to use your email. Checking your email constantly throughout the day creates a ton of noise and kills your productivity.


    5) Use the phone. Email isn’t meant for conversations. Don’t reply more than twice to an email. Pick up the phone instead.

    6) Work on your own agenda. Don’t let something else set your day. Most people go right to their emails and start freaking out. You will end up at inbox-zero, but accomplish nothing. After you wake up, drink water so you rehydrate, eat a good breakfast to replenish your glucose, then set prioritized goals for the rest of your day.

    7) Work in 60 to 90 minute intervals. Your brain uses up more glucose than any other bodily activity. Typically you will have spent most of it after 60-90 minutes. (That’s why you feel so burned out after super long meetings.) So take a break: Get up, go for a walk, have a snack, do something completely different to recharge. And yes, that means you need an extra hour for breaks, not including lunch, so if you’re required to get eight hours of work done each day, plan to be there for 9.5-10 hours.

    (Source: inc.com)

  4. ➞ 10 Best Practices for Social Media Helpful guidelines for news organization
  5. (Source: mindflash.com)

  6. Facebook brand pages have been ‘liked’ by only 9% of Internet users — trailing the number of ‘likes’ for all other Facebook elements — according to the latestJustAsk! survey from audience research and targeting company Crowd Science (http://crowdscience.com).

    (Photo:  http://photos.prnewswire.com/prnh/20111107/LA01624)

    But no single type of Facebook feature has attracted ‘likes’ from more than 20% of all survey respondents in the study, one potential reason why Facebook is moving to its new Timeline layout. “These findings show that while users have been willing to ‘like’ Facebook items to some extent, they’re far from loving the idea,” says Sandra Marshall, VP of Research at Crowd Science.

    (read more) 

    (Source: prnewswire.com)

  7. Fałszywe fan page w portalach społecznościowych naruszają prawo – bez względu na to, czy prezentowane na nich treści są pozytywne czy negatywne – donosi Marketing w Praktyce.

    (Source: proto.pl)

  8. After looking at tools for online listening, I promised I would follow up with the tools to use in assessing the conversation.

    Promise kept!

    We discussed the five steps in social media I recommend to new clients who are just beginning to branch out online. These steps are:
    Listen
    Assess
    Engage
    Measure
    Refine/improve

    We’re at the assess phase now, which means we need to look at where our customers and prospects are already participating online.

    (…)

    1. Fliptop 
    2. Qwerly 
    3. Gist 
    4. Xobni

    (Source: prdaily.com)

  9. These tips will help you increase engagement and interaction with your fans to keep them coming back. Their engagement will also keep you on top of your industry with real-time comments.

    (Source: prdaily.com)

  10. Treat others as you want to be treated. Don’t look a gift horse in the mouth. And whatever you do, don’t cry over spilled milk.

    Proverbs, idioms, and axioms can spice up your writing (and make conversations more interesting). But what are they? Here’s a quick refresher:
    • An idiom is an expression whose meaning is not predictable from its constituent elements (as in “kick the bucket”);
    • A proverb is a popular saying, usually of an unknown or ancient origin (such as, “a friend in need is a friend indeed”);
    • An axiom is a self-evident truth that requires no proof (for example, “blood is thicker than water”).

    • A stitch in time saves nine
    • Blow off steam
    • Can’t hold a candle to
    • Close, but no cigar
    • Eyes bigger than your stomach
    • It’s coming down to the wire
    • It’s time to face the music
    • That’s a horse of a different color
    • Somebody dropped a dime on him
    • A word to the wise is sufficient
    • A leopard cannot change his spots
    • A fool and his money are soon parted
    • A penny saved is a penny earned
    • This, too, shall pass
    • Beauty is in the eye of the beholder
    • Birds of a feather flock together
    • Cheaters never prosper
    • Cold hands, warm heart
    • Don’t count your chickens before they’ve hatched
    • Don’t upset the applecart
    • Fight fire with fire
    • Finders keepers, losers weepers
    • Great minds think alike
    • Honesty is the best policy
    • If the shoe fits, wear it
    • If you can’t stand the heat, get out of the kitchen
    • Imitation is the sincerest form of flattery
    • It takes one to know one
    • Keep your chin up
    • Less is more
    • Treat others as you want to be treated
    • Misery loves company
    • All publicity is good publicity (so not true)
    • Money talks (BS walks)
    • Never put off to tomorrow what you can do today

  11. „Łatwo zrozumieć, dlaczego Coca-Cola jest tak popularna na Facebooku. Przecież to Coke, a wszyscy znają Coke” – czytamy na stronie ragan.com. Serwis informuje o raporcie firmy Covario, według którego to właśnie ten koncern ma największy fanpage na Facebooku.

    Oryginalny artykuł: http://www.prdaily.com/Main/Articles/9913.aspx

    (Source: proto.pl)

  12. Jest kilka konkretnych lęków, które powstrzymują ludzi przed „lubieniem” firm na Facebooku. Przedstawiam wam badania opublikowane przez stronę emarketer.com. Uważam, że znakomitym pomysłem badaczy było wybranie respondentów spośród osób, które już „lajkują” przynajmniej jedną markę – dzięki temu badanie jest przeprowadzone na populacji osób, które potencjalnie dałyby się namówić na „polubienie” innych marek, ale powstrzymuje je przed tym… no właśnie, co?

    (Source: kompassocialmedia.pl)

  13. ➞ "Advanced Google Analytics made simple."
  14. kreatywność zmienia wszystko.

    (via mariajoseoldani)

  15. Who would have thought “stumbling” was a good thing?

    It’s no secret that Facebook and Twitter are hugely important in the world of corporate communication. But are they the most effective when it comes to driving users to your website?

    According to this infographic from PR Newswire, not by a long shot.

    (Source: prdaily.com)